Digital Analyst

San Diego or San Francisco

Geary Interactive, an advanced Internet marketing firm, is seeking a Digital Analyst. With offices in San Diego and San Francisco, Geary Interactive services national clients in the areas of web design, search engine optimization, web analytics, and more. The Geary Interactive team is a dedicated group of individuals who are advanced in their respective areas of knowledge and have the determination to bring the company to its highest level. We are looking for an individual who embodies our values and wants to join a team of skilled professionals. To learn more about Geary Interactive, visit www.gearyi.com

+ Collect and analyze data to derive key insights from a full range of digital marketing activities. Synthesize findings and recommend "the next step", whether it be more in-depth analysis, experimental designs & testing, integration of additional measurement techniques, etc.
+ Derive insights from the analysis of various digital data sources and present findings to a senior executive audience. The ideal candidate will have extremely strong presentation and business writing skills and proven experience communicating to senior, non-analyst stakeholders.
+ Exhibit a high level of expertise in driving the data strategy across multiple data inputs - web sites, surveys, testing, CRM systems, personalization, market research, etc.
+ Povide support to multiple business unit web sites and conduct analysis across all facets of the decision making platform - clickstream

analysis, outcomes analysis, search analysis, multivariate testing analysis, personalization.
+ Support the analytics needs of a client by analyzing web traffic using clickstream tools such as Omniture, Webtrends, HBX, Google Analytics, etc.
+ Collaborate with external partners, third-parties, and internal teams to implement and optimize data collection and reporting.
+ Use past experience with business intelligence tools, such as Brio, Business Objects, SAS/EG, or SQL, to derive in-depth analysis and data insights.
+ Partner outside the company to stay current with best practices in metrics and decision making and ensure they are being recommended to clients core web site decision makers.
+ Design the technical implementation of tagging on the web site to collect web site metrics

using Omniture, Google Analytics, or other enterprise analytics tools.

Typical deliverables

+ Generate top-tier recommendations for optimizing site architecture, optimizing URL structures and patterns for maximized indexing and keyword relevancy
+ Conduct analysis to identify further optimization opportunities for each of our clients on a monthly basis
+ Develop strategies that leverage web 2.0, social networking, user generated content and PR efforts to drive qualified traffic
+ Manage deliverables, reporting, strategy implementation and all direct communications with internal IT department, analysts, marketing staff and the executive team
+ Follow up on status of SEO recommendations for all clients, provide implementation reviews/feedback

+ Prepare and deliver persuasive presentations, verbal and written, across multiple clients on a weekly and/or monthly basis. Written communication should be extremely clear and suitable for C-Level management.
+ Conduct deep-dive analysis of the performance of key business digital assets on a weekly and/or monthly basis.
+ Lead the implementation of the measurement strategy across a complex digital ecosystem and in multiple channels - search, social, mobile, traditional web and interactive, and offline.
+ Conduct regular analysis of web site behavior and customer experience.
+ Forecast and implement regression-based techniques for time-series data sets.
+ Collaborate with the Analytics Director to define a predictive analytics strategy for the digital channel.

+ Execute data consolidation and validation activities.
+ Synthesize business requirements from multiple sources within the client organization including product managers, development teams, and functional group members.
+ Develop further documentation of existing processes and bring forth suggestions to improve and optimize.
+ Design and implement multivariate and A/B testing analysis and documentation - conduct research to establish hypotheses, influence interaction and creative with data and analysis, define success metrics, criteria and targets, design and implement testing methodology, and conduct post test analysis.

Knowledge / Background / Experience

+ Five to seven years cumulative digital or web analytics experience.
+ Bachelor's degree (MBA preferred).
+ At least three to four years working with standard clickstream analysis tools: Omniture, ClickTracks, WebTrends, HBX, CoreMetrics etc.
+ Two years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
+ Three to five years of experience using the Microsoft Office suite with very strong Excel skills.
+ Three to five years of business analysis experience in large size companies with multiple functions/business units preferred.
+ Strong math background with experience in statistical analysis.
+ Mid-level expertise

in search engine marketing (SEM)/ pay per click (PPC) and search engine optimization (SEO) strategies, and a minimum one year experience measuring the success of SEM/PPC and SEO campaigns/efforts.
+ Excellent communication skills and ability to interact with all levels of end users and technical resources.
+ Other analyst experience and advanced mathematical skills may be considered in lieu of more experience with web analytics tools.
+ Project management skills, business process redesign principles, tools and techniques a plus.
+ Expertise with business intelligence tools a plus.

Team / Leadership Skills

+ Thought leadership: needs to be on the cutting edge of the digital industry and really love diving into the numbers
+ Ability to think holistically and retain neutrality when business objectives conflict. Should have a collaborative, diplomatic style.
+ Works effectively both independently and as a member of a cross functional team.
+ Uses sound judgment to identify issues and escalates when appropriate.
+ Contributes to improvements in processes (technical or business) used by analysts.
+ Ability to identify key needs or gaps and provide leadership to close those gaps.
+ Resolves disagreements and conflicts constructively, knows when to involve others.
+ Learns from mistakes, takes action to apply the learnings and provides peer and team

feedback for those in immediate area of focus.
+ Identifies and communicates specific personal growth goals for self.

Technical / Functional Skills

+ Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the web site.
+ Understands the complex digital ecosystems and best practices and applies this knowledge to their work.
+ Understands relevant technology applications in their area.
+ Using strong analytical skills, provides insights as well as recommendations for change, and convinces key client decision makers of business benefits of the proposed solutions.
+ Identifies and drives requirements trade-offs by proposing solutions to client leadership.

+ Handles multiple tasks, switches priorities and focuses as needed.
+ Collaborates on creation of project plan and tasks for the team.

To apply, email cover letter, resume and salary requirements to careers@gearyi.com