SEM Media Specialist

San Diego or San Francisco

We are seeking a highly motivated and savvy individual for the position of SEM Media Analyst to join our exciting and established Media team. Our work has won the prestigious MIXX award three years running. In this challenging position, you will work with clients and our account service team to develop and implement complex SEM plans.

The successful candidate will create successful SEM campaigns based on an understanding of a client’s business objectives and their customers. During the lifecycle of the campaign, the Analyst will be deeply involved with the performance of their campaigns and develop optimization plans that can be communicated to the

client effectively. The ability of the medium to track and target data requites the Analyst to be detail-oriented and a strategic thinker that is obsessed with finding the why behind the data.

Responsibilities

+ Translate client goals and objectives into strategic interactive media plans
+ Develop keywords and phrases based on client online goals and objectives
+ Provide clients with POVs and best practices for search media
+ Consult with other team members including account service, strategy and creative to ensure that campaigns are integrated with all digital marketing initiatives
+ Communicate with clients on all elements of a campaign including regular reporting

+ Maintain vendor relations as they relate to client campaigns
+ Collaborate with technical team on the implementation of tracking codes for effective tracking and ROI measurement
+ Conduct analysis to identify optimization opportunities for each clients on a monthly basis
+ Research and develop SEO best practices to identify new market opportunities and maximize traffic growth and identify a robust SEO keyword list.
+ Develop strategies that leverage web 2.0, social networking, user generated content and PR releases to drive qualified traffic.
+ Manage deliverables, reporting, strategy implementation and all direct communications with internal IT department, analysts, marketing department and the executive team

+ Follow up on status of SEO recommendations for all clients, provide implementation reviews/feedback
+ Analyze campaign reports and proactively optimize campaign performance
+ Maintain expert knowledge of interactive/digital media and contribute to agency education and knowledge sharing.

Qualifications:

+ Bachelors degree with interest or emphasis in marketing, advertising, or related fields
+ 3-5 years online/digital/interactive advertising experience required
+ 2+ years of hands on paid search campaign management
+ Excellent project management skills
+ Superior Microsoft Excel PowerPoint capabilities

+ Experience with ad serving technologies is required (Mediaplex, DART)
+ A proven track record for results oriented campaign optimization
+ Ability to manage, collect and integrate online advertising reporting data from multiple sources, to include web analytics, ad-servers, and other sources
+ Ability to work with clients at all different levels
+ Advertising trafficking experience, comprehensive knowledge of online creative specifications

Candidates should also have the following:

+ Enthusiasm and a passion for advertising/marketing
+ Willingness and motivation to learn
+ The ability to work autonomously and take ownership of assigned campaigns

+ A high degree of organization and communication skills
+ Strong interpretation skills; can work from little detail
+ Dedication to excellent client service
+ A strong team player who is committed to client results and can see the "big picture"

Please note: This is not an entry-level position.

To apply email with:

+ Resume with cover letter explaining your qualifications for this position
+ Salary requirements