What's the secret to great campaign results? The perfect combo--not unlike chocolate and peanut butter--is syncing paid search and Real Results search engine optimization.
The results are tasty.
Why so tasty?
A survey by Nielsen found that when a brand name appears in both organic and paid search results (ads that appear alongside results), the brand term receives a combined 91% of the potential clicks. Without a paid search component, branded terms in organic listings only garnered 60% of possible clicks.
Searchers expect yummy results
Online users report that they expect to see big brands appear at the top of search engine results. So how do you get to the top ranking? One of the best ways is through premium link building. This ensures not only rankings but Real Results. Click here to learn more about link building from our webinar.
Geary Interactive recommends an integrated approach to paid search and search engine optimization (SEO) to drive a balanced mix of traffic that converts to sales, leads or other important KPIs.
What can you gain?
- Increased traffic volume and awareness
- Insights from paid search can be applied to SEO tactics and vice versa to drive qualified traffic
- SEO links can land on a homepage and paid search terms link can directly to highlighted products and offers.
- You can segment your audiences with one offer using paid search and another offer for organic traffic
- SEO also forces the creation of quality content, which in turn provide a better user experience and higher conversion rates
