Found at gearyi.com Geary Interactive Wins iMedia Shoot Out Apple iPod Shaking it Up The Blogger's Version of Tag   Recent Articles 6 Reasons Agencies Want to Strangle Clients  read Web Analytics Dashboards Demystified read  Video Ads Surface in Unexpected Places read   Events  Social Media Conference Miami, FL   January 22-23 OMMA Social San Francisco, CA   January 26 SMX West  Santa Clara, CA   February 10-12   About Geary Interactive Geary is an integrated, digital marketing agency that offers a full suite of services including search marketing, digital strategy, online marketing, analytics and website design. For more information about Geary, visit us at www.gearyi.com, follow us on twitter or comment on our blog, Geary Fresh.   Media Fragmentation and Consolidation By Jinenne Sutherland, Director of Media Services Media fragmentation is a challenge digital media people face everyday. Although it is a problem that has been growing exponentially over the last decade as digital platforms have evolved and matured, 2009 will be a milestone year for this trend. I predict that the hundreds of advertising networks available today will dwindle down to about 20 before the year is over.   This consolidation will allow media planners to more effectively use the billions of bulk impressions available on a monthly basis to reach their target audiences through a shorter list of media vendors and a consolidation of best of breed targeting technologies.   While the era of fragmentation is likely over for traditional ad networks, this will not be the case across the board. On the web 2.0 side, segmenting options are truly endless so marketers are able to engage with and micro-target users. These opportunities are only going to increase with web 3.0 looming on the horizon. Fragmentation is far from over. A Recap of Cyber Monday's Fragmentation: Top 10 websites*                eBay Amazon Wall Mart Target Best Buy Sears Dell Overstock.com Netflix Toys R Us Source: Nielsen Online, NetView Custom Analysis *Ranked by unique audience numbers. For information about Geary's media service offerings, visit our website here. Dream Big Geary Interactive adds L'Bel and US Search to Client Portfolio Geary Interactive is proud to announce the addition of two new clients to our roster, L'Bel (US Division) and US Search. Both will add new depth to our already impressive client base. We look forward to creating successful and long lasting partnerships. On another positive note, Geary's CEO and Chairman Andreas Roell was recently honored as one of San Diego's Most Admired CEOs and Holly Matson, Organic Media Planner, was named one of DM News' Top Marketers Under 30.