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Has your boss run into your office and asked, “What are we doing on this Twitter thing?” Social media everywhere and you may be wondering how it can work for your company. We get asked that a lot. To help our clients gain insight, hands on practice and support a good cause, Geary hosted an executive roundtable at our San Diego office this past week.
In partnership with UNICEF's Tap Project, marketing executives worked their social networks to raise money for a great cause. Each dollar raised during the competition provided a child with 40 days of clean water raising--totaling 7,000 days of water. Here are some of the most successful strategies from the teams.
Make it Trackable
- Since this was a contest, groups investigated how they could track their progress. Using resources like unique bit.ly accounts, team members tracked donations through shortened URLs.
- Your company can use the same philosophy to track campaigns and report against marketing goals. Even in social media, you should still have ROI.
Make it Catchy
- 140 characters might not seem like much, but with a little creativity, you can still get your point across. Keep language simple and direct, and you'll still have room to humanize your message. Example: "5 strangers, 1 cause. When was the last time doing good was this easy? Please check it out."
- Your marketing slogan may be too long for social media, so consider a variation on a theme that hits home with your social audience. It might be slightly different than your offline customer.
Make it Count
- When you have a cause or promotion that's worth talking about, like the Tap Project, promote it like there is no tomorrow. Being proactive will help your message cut through the ambient noise of social media. Take a cue from our attendees, and do not be afraid to ask your network to support a cause, product or brand.
- Your company can create brand evangelists that market your message. Remember social media is NOT a one way conversation. That means promote, but don’t let it be a one way exchange.
Want to learn additional social media marketing tips? Email us at sd@gearyi.com or call 619-756-6740.
The Secret's in the Data
The risk of not engaging with consumers via social media marketing is clear, but companies still need to decide what makes sense for their situation. Here is a sample of social media statistics and predictions.
Source: eMarketer, 2009
About Geary Interactive:
Geary Interactive recently announced it has expanded into Chicago, Los Angeles and Seattle. These new markets extend Geary Interactive’s national reach and its promise to deliver real results to clients.
Already this year, Geary Interactive has been honored at San Diego’s #1 advertising agency, a fastest growing and largest privately held company, and ranked among the top B2B agencies.
To read the press release in its entirety, click here.
Geary Interactive is the leading REAL RESULTS digital marketing agency that provides nationally recognized full service capabilities in a performance driven model. Premium services include: strategic planning, web analytics, paid digital media, search engine optimization (SEO), social media marketing, creative design and website development. |
