Passive link building strategies like embeddable widgets are a great way to increase your backlinks and interact with your customer base. While boosting brand awareness, widgets also afford marketers the chance to provide quality content to engaged consumers. They become brand evangelists when they post a widget to their profile, blog or website. And you gain hard to come by premium link placements that strengthen your reputation with search engines.

Badges or corporate logos are examples of simplistic widgets that customers can easily add to their webpage or profile. Incorporating code that allows friends to add the same widget to their web properties adds a viral component, which arms your customers with assets to market on your behalf. One step further, you might develop a widget that features customized content or can be synced with RSS feeds. No matter how complex it is, a widget needs to do two things: provide value to customers and highlight a brand as a secondary component.

More than just a tool for consumer outreach, widgets can also drive referral traffic from blogs. Bloggers are always looking for content. If marketers can provide them with skillfully branded assets, bloggers will be far more likely to add it to their forum. For example, if you're marketing a telecom company offering high speed internet, you can reach out to a blogger with a cost savings calculator. It might feature a drop down list of services that users can select, so they can calculate how much they could save by bundling the services you happen to offer. Whatever the case, by combining your widget with SEO intelligent links, you gain brand traction and improved search engine rankings.

If you need innovative ways to boost your search engine and referral traffic, email us to learn about our leading SEO services.

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