Does achieving the #1 spot in search engine rankings seem unattainable? It's not. While it may seem like you've reached the peak of your SEO efforts, with premium link building it is possible to reach the top. If you have not already optimized your on-page content, there are tips below. If you have, welcome to the world of premium links. You're going to like it.
The difference between a #5 and #1 ranking is link quality not quantity. Premium links prove to search engines that a website is reputable and worthy of higher rankings.
SEO 101: Liken a link to a job referral.
A recommendation from a well-known company is better than a friend vouching for your skills. The same principle applies to link building. In the words of Google itself, "Votes cast by pages that are themselves important weigh more heavily and make other pages important." In short, your website will rank higher if inbound links come from relevant and trustworthy websites.
Premium vs. Push Button Links
You may have done link building in the past, but one of the common mistakes is using push button links or rented text link ads which are easily identified as such and devalued by major engines. Premium links are from long standing, reputable sites that makes sense as a referring webpage.
Why Care?
Link building is a major part of the modern search engine algorithm. Even if you try to avoid math, you know that these rankings count towards your return on marketing spend and your company ROI. For each increase in ranking, your click through rate goes up dramatically. In our earlier example, moving from a #5 ranking to #1 results in 8.5 times more keyword traffic to your website.
8.5 x click throughs = more conversions = more sales
That's easy math.
Unsure about the quality of your links? Click here to learn more or give us a call at 619.756.6700.
