2008 MIXX awards
Geary Interactive is a MIXX silver medalist and finalist for its work with Covad Communications, a leading national provider of integrated voice and data communications. Winning for our localized search marketing campaign, Geary Interactive was selected alongside esteemed companies like Adobe and Honda in the Search Marketing category and Motorola and Dell in the B2B Marketing category.
This is Geary’s second MIXX award win for our work with Covad. The MIXX Awards honor creative campaigns that push interactive marketing and advertising to new levels. Criteria are based on an overall evaluation of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.
Co-produced by the Interactive Advertising Bureau (IAB) and AdWeek Media, the MIXX Awards aims to “identify the "best of the best" and provide a valuable platform to educate the broader advertising and marketing industry about the real impact Interactive has in the overall marketing mix.”
“It’s very rewarding to achieve great results for our clients,” said Andreas Roell Chairman and CEO of Geary Interactive. “It is a testament to the hard-working teams at Geary Interactive. Our goal is to continue these successes and push the boundaries of interactive marketing.”
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Client: Covad Communications
Service: Search Engine Marketing
Campaign Goal: In the midst of inflating keyword prices, this campaign needed to provide higher quality leads with increased lead close ratios, lower customer acquisition cost, and showcase Covad as the leading local SMB telecommunications provider.
The Work: Geary utilized the advancing localization technologies of search engines to reach potential Covad customers and identify their locale. We crafted product and price specific landing pages to ensure online users were presented with relevant information based on their search query and location, and we developed regionally targeted creative on landing pages.
Results: While utilizing a 40% smaller budget than in previous years, Geary Interactive decreased Covad’s cost per acquisition by over 30%, and unqualified leads decreased by 61%.