Comments on: EA Sports responds to a customer discovered game glitch with brilliant marketing. http://www.gearyi.com/fresh/393/ Fresh is a new perspective from some of the minds at Geary Interactive. New creative with a dash of insight will help keep your mind from becoming too unfresh. Wed, 07 Jan 2009 03:37:07 +0000 http://wordpress.org/?v=2.2 By: Leslie http://www.gearyi.com/fresh/393/#comment-17709 Leslie Tue, 26 Aug 2008 21:22:50 +0000 http://www.gearyi.com/fresh/393/#comment-17709 This is reputation management at its best. In the online world, where anyone can create content, post it and share it, this is a glowing example of how brands can respond. It doesn't hurt that EA Sports has access to Tiger Woods to help in their response, but even just the concept is pure genius. By using the same communication vehicle (YouTube) and cleverly contridicting the negative publicity EA Sports can reach all those who have seen the original video announing the "flaw." This will essentially turn them into evangelists, who can push out EA's message. Well played! This is reputation management at its best. In the online world, where anyone can create content, post it and share it, this is a glowing example of how brands can respond. It doesn’t hurt that EA Sports has access to Tiger Woods to help in their response, but even just the concept is pure genius. By using the same communication vehicle (YouTube) and cleverly contridicting the negative publicity EA Sports can reach all those who have seen the original video announing the “flaw.” This will essentially turn them into evangelists, who can push out EA’s message.

Well played!

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