As we recently mentioned two of Geary Interactive’s very own were sent to New York to compete against Crayon in a hotly contested agency shoot out at the iMedia Financial Summit.
Hot off the presses - Geary Interactive pulls off the win for their fantastic use of strategy and understanding of banking clients.
Check back for a video and write-up from iMedia about the event and congrats to the whole iMedia team for their hardwork.
Andreas Roell, Geary Interactive’s Chairman and CEO, was apart of the judging committee that awarded Omniture a ClickZ Excellence Award. Winning for their analytics platform, Omniture SiteCatalyst, the industry giant was hailed as “hands down the most innovative, ever-expanding platform in the space.”
Congratulations Omniture for your win!
Geary Interactive continues to prove it’s ability to provide digital marketing solutions for a wide variety of clients. Geary Interactive was named one of the top agencies offering services to B-2-B clients by B2B Magazine, and our newly acquired search marketing firm Fathom Online was also named a top search engine marketing vendor.
With our announcement yesterday about our acquisition of Fathom Online, we at Geary Interactive thought we would share the top five reasons why excited about joining forces.
1. Search engine marketing is growing part of the online marketing mix, and Fathom has industry-leading expertise in this field.
2. Fathom has well-established relationships with all the biggies: Google, Yahoo! and MSN. Additionally, they have developed proprietary tools to help track and forecast market trends (Fathom Analytics and Keyword Price Index).
3. With this merger we are undeniably one of the few indepedent, integrated digital advertising agencies.
4. We now have an full-service office in San Francisco which expands our national reach.
5. Fathom Online is as equally excited as Geary Interactive to capitalize on the projected growth of the interactive industry.
To put it lightly, we are ecstatic about this new partnership, and we cannot wait to move forward and utilize our combined industry know-how to maximize our clients’ campaigns.
Geary Interactive has acquired award-winning Fathom Online, a next-generation search engine marketing and technology services firm. The addition of Fathom strengthens Geary’s existing capabilities and produces one of only a few truly integrated, independent digital agencies. Moreover, Fathom Online advances Geary Interactive’s position in the industry to one of the largest independent agencies in terms of annualized billings.
Launched in 2002 and headquartered in San Francisco, Fathom Online is an acknowledged pioneer in search marketing. The firm’s advanced search engine marketing (SEM) and search engine optimization (SEO) services, as well as its comprehensive digital marketing technology suite, including its Keyword Price Index® – a modeling tool, and Fathom Analytics – an on-demand marketing intelligence platform, optimize multi-channel, digital media advertising programs to cost-effectively drive business results for B2B, consumer and technology marketers.
“Search engine tactics are the most popular element of a digital marketing campaign. In order to effectively generate search demand and convert customers’ search clicks, the campaign must also include a strong integration with web development, paid and organic digital media planning and data analytics,” said Andreas Roell, president and CEO of Geary Interactive. “The combination of Geary and Fathom Online provides a compelling platform for today’s digital marketing landscape. Together, we offer powerful capabilities and deep relationships with publishers and engines, expanded end-to-end customized marketing solutions, a national presence and extensive industry category experience. Additionally, the combined entity has enhanced growth opportunities and a more diversified customer base, giving us a competitive edge.”
To read more about Geary’s acquisition of Fathom, click here.
