What’s Fresh?

What better way to be fresh then to live fresh.
Worldchanging

Sarah Silverman and the Jewish Council for Education & Research use entertainment, humor and smarts with a clever, yet almost naughty marketing campaign. The Great Schlep campaign asks you to visit your grandparents in Florida. It also provides you with “tools” to use while there to convince them to vote for Obama.

http://www.thegreatschlep.com/

John McKusick

For all those Nintendo fans who don’t have an iphone yet, here is a great reason to make the jump! It is still being worked on, but will be ready for NES prime time soon!





The developer’s site: NES on iPhone

…or, what do you want to give during these holidays? …or, don’t worry about giving these holidays, bring back the cheer and enjoy being with family and friends. …or, wait a minute! It’s not even Thanksgiving yet.

Great concept, animation and videos.
Adobe’s Creative Mind

YouTube can be fun, but it’s starting to feel more and more like an artform. Separately almost all of the videos are not very good, but together they feel like a patch-work of human life. Like a bustling world of people, with different tastes and different personalities. Taking a picture of yourself everyday is similar to YouTube, in that it is a patch-work of photos of one person’s life. Enjoy.

ahreelee JK Noah Lee Ben

IKEA has come up with ideal way to sell something as simple (and somewhat boring) as closets to all walks of life.

Their “Come Into the Closet” idea utilizes high end video and simple flash to highlight the benefits of their closet collections while personalizing each product to cater to a certain audience. The site features a clean layout, nice typography, and crisp, vibrant flash video in which you can navigate through with the use of elevator-type buttons that seamlessly take you from one floor to another and demonstrate the features of each closet through contrasting subjects.

There is one downfall to this site, the load time, but once you’re inside, it does a great job of effectively showcasing the benefits of the product through a somewhat virtual reality of everyday human experience.

Come Into the Closet.

A masterfully animated, and smooth experience.

“Zen” styled elements come alive in a peaceful way that leads us into wanting to experience more. Mouse-overs instead of On-clicks give the sense of gently gliding through. The theme is what most designers (and most advertisers) strive to do: “To touch someone’s heart with design.”

Jonathan Yuen

VW’s design brief: Create something online that adds awareness beyond the basic microsite for our new convertible sedan Eos.

The solution: Before coming up with a solution who’s Eos? (From Wikipedia) Eos (”dawn”) was, in Greek mythology, the Titan goddess of the dawn, Eos, preceded by the Morning Star, is seen as the genetrix of all the stars; her tears are considered to have created the morning dew.

What’s the big idea? Lets create a site that brings a fun, and current part of Greek mythology online, and do a “personalized” Tarot card reading. The user can truly be part of the experience.

Google ads supporting the Eos:

The New Volkswagen Eos
Discover the Inspiring Nature of the Eos at the Official VW Site.

The Volkswagen Eos
Introduce Yourself to the New Eos Hardtop Convertible.

Introducing the Eos
Get All the Latest Info on This Rejuvenating Hardtop Convertible.

The Eos Tarot