Wendy’s new website, Hot Juicy Burger, is catching the attention of anyone who has ever dreamed of winning a contest that enables the winner to never pay for their fast food addiction again. The goal of the website is to build a social network of Wendy’s target audience, engage their audience on a daily basis, create marketing buzz for their current advertising campaign and ultimately awarding the winner a lifetime supply of burgers.
Once joining the contest, you can earn points by having people vote for your personal reason that you deserve a “Hot Juicy Burger,” referring a friend to join, posting your Wendy’s character to a social networking site, and continuously logging onto the site.
To me, this seems like an online version of the famous pyramid scam that got people to sell a water filters to all their friends and relatives but just image how well that worked for the one at the top of the pyramid? Wendy’s has built a great social network of all who dream of having a steady diet Wendy’s burgers for the rest of their life. I am getting ready to color my hair red and e-mail all my friends, what about you?
Watching commercials on TV is quickly becoming the trend of the past. With the broader reach of online Web 2.0 tactics, commercials are turning up online more and more. The latest company to try this innovation is Carnival Cruiseline, making a “Funship Island” virtual experience for users to try out everything from the ship’s piano bar, sundeck and karaoke lounge to onshore activities.
Using interactive websites for businesses, products and services is becoming the new way that companies are reaching out to consumers and appealing to them on a deeper level. As web sophistication increases and more and more marketers take advantage of the medium, we can expect to see a lot more sales activity online.
With the growing popularity of social networks, video-sharing and consumer-generated content, consumers are becoming brand evangelists and selling to themselves more and more. From the Super Bowl Doritos ad to Cadillac’s new microsite, consumers are creating and starring in their own advertisements.
Advertising today has become much more interactive and consumer-friendly, allowing the customer to become the marketer. Since consumers are the ones who buy the products, I think companies like M&Ms and Blendtec have the right idea by allowing consumers to create advertisements and personalized messages that appeal to them on a deeper level.
IKEA has come up with ideal way to sell something as simple (and somewhat boring) as closets to all walks of life.
Their “Come Into the Closet” idea utilizes high end video and simple flash to highlight the benefits of their closet collections while personalizing each product to cater to a certain audience. The site features a clean layout, nice typography, and crisp, vibrant flash video in which you can navigate through with the use of elevator-type buttons that seamlessly take you from one floor to another and demonstrate the features of each closet through contrasting subjects.
There is one downfall to this site, the load time, but once you’re inside, it does a great job of effectively showcasing the benefits of the product through a somewhat virtual reality of everyday human experience.
Come Into the Closet.
VW’s design brief: Create something online that adds awareness beyond the basic microsite for our new convertible sedan Eos.
The solution: Before coming up with a solution who’s Eos? (From Wikipedia) Eos (”dawn”) was, in Greek mythology, the Titan goddess of the dawn, Eos, preceded by the Morning Star, is seen as the genetrix of all the stars; her tears are considered to have created the morning dew.
What’s the big idea? Lets create a site that brings a fun, and current part of Greek mythology online, and do a “personalized” Tarot card reading. The user can truly be part of the experience.
Google ads supporting the Eos:
The New Volkswagen Eos
Discover the Inspiring Nature of the Eos at the Official VW Site.
The Volkswagen Eos
Introduce Yourself to the New Eos Hardtop Convertible.
Introducing the Eos
Get All the Latest Info on This Rejuvenating Hardtop Convertible.
The Eos Tarot
Wendy’s new website, Hot Juicy Burger, is catching the attention of anyone who has ever dreamed of winning a contest that enables the winner to never pay for their fast food addiction again. The goal of the website is to build a social network of Wendy’s target audience, engage their audience on a daily basis, create marketing buzz for their current advertising campaign and ultimately awarding the winner a lifetime supply of burgers.