Apr 5th, 2007
Apr 5th, 2007
I lived in Italy and learned a key lesson from my flat-mate. Instead of sticking a fork in the boiling water and scorching her tongue on the spaghetti to see if it was done, she plucked out a strand, whipped it high over her shoulder, and turned around to see if it stuck to the wall. It did. Score. Dinner was ready and delicious.
We use Omniture’s Sitecatalyst to see what sticks. Now that Google is actively advertising their analytics solution, we expect the marketing intelligence tool category to become ubiquitous.
Marketing folks that can create actionable insights from these tools will keep clients from burning their tongues over and over. And, they will have the foresight to tell clients that throwing roma tomatoes at the wall may at best net them a lick of juice and 2 seeds.
