May 10th, 2007
May 10th, 2007
Admob, the world’s largest mobile advertising network, and mywaves a mobile video company, are joining forces to create dynamic mobile video ads. Coca-Cola has signed on to be the first advertiser to utilize the Click-to-Video platform. Admob will deliver a banner like ad to any of its partner sites and the user can click to view a short video ad from Coca-Cola entitled “bubble.” The animated ad is on a mywaves landing page with the embedded player where the video appears.
For mobile, the challenge still seems to lie in the careful balance of creating an ad with entertainment and commercial value. Will the Coca-Cola mobile video live up to these expectations? We’ll have to wait to see, but clearly Coca-Cola has a lot to live up to. I was surprised to find no promotional elements with the campaign. As well, neither the estimated costs of the campaign nor the goals were discussed.
