Jul 11th, 2007
Jul 11th, 2007
Over the past couple of weeks, Nielsen/NetRatings has been testing the waters to see how their plans to introduce a new method of website measurement will be received. Nielsen is proposing to phase out rankings based on page views and instead move to a “visitor engagement” metric based on number of user sessions and average time spent on a site. In my opinion, this metric is tailor-made for publishers and advertisers looking to maximize ad revenue, but falls short of the many varied metrics needed by the average website. So what is the right metric? Simply put, it’s the one that tells you whether a visit to your site was successful, whatever your definition of success whether it’s an online purchase, information requested, or visitor input.
