Apr 13th, 2007
Apr 13th, 2007
We have all been there. It’s been a long week at the office and double espressos don’t cut it anymore. Saturday afternoon at your friend’s pad and all you wished you could do was sleep. You give up. Always a bad situation, immediately you become the life of the party. The culprits: your friends.
Coca-Cola, by way of Saatchi & Saatchi, launched their viral Sprite Zero campaign. The video clip shows a group of buddies giving their sleeping friend a ride he won’t soon forget, nor remember, for that matter, as they miss calculate the strength of the slingshot. The payoff in the clip ends with “Friendship is overrated” followed by the overall campaign tag, “NO SUGAR, NO BULL@#*T.”
The target for this campaign was to get 135,000 views of their “jack ass” inspired video clip in hopes create buzz prior to the actual campaign. The video proved to be a strong agent as it was spread to almost 3000 websites and blogs. During the first month, more than one million people viewed the clips and after nine months, nearly three million views in total, while it still generates over 3000 daily views.
