Jul 14th, 2008
Veoh is known for breaking new ground in the online space, but their new advertising program could revolutionize the way advertisers purchase advertisements online and how consumers are exposed to them. The program (being release out of beta today) will group viewers into buckets based upon their past searching, tagging, commenting, and viewing activities.
One could ask if a user watches videos online that fit into their true interests or if they primarily watch pieces that are considered viral (have you seen the water skiing chipmunk?!)? For YouTube this may be true, but Veoh offers the largest library of online TV resulting in more interest based viewership. Veoh is even claiming that during beta the program’s ads preformed twice as well as the non-targeted versions.
It will be very interesting to see how this technology develops and what it does to Veoh’s position in the industry.
