Jul 21st, 2008
What’s in a name? Apparently a lot. 
As more and more companies begin to realize that social media is a space they can no longer avoid, they are looking to hire agencies and internal positions to help navigate the vast space. However, these new positions (and agency needs) are causing an interesting game of semantics.
A recent 2 page AdWeek article on the subject of social media referred to the same type of position in the following ways:
- Social Media Consultant
- Social Media Expert
- Social Media Czar
- Social Media Team Member
- Social Media Marketer
- and my personal favorite Social Media Evangelist
Now coming from the SEO side of things, someone needs to get a WordTracker account pronto and a quick rundown in content optimization. Beyond that…..what is the real difference here and does it really matter? I would say none and no. If the position listing calls out a proper set of activities the company needs the position (or agency) to fill, finding the right person or group should be no problem. Naming it or them should be even less of one. But hey, if this name-game continues I may push for a title change to Social Media Goddess or Princess or Queen or….you get the idea 
