Nov 21st, 2007
Nov 21st, 2007
Taking just a moment out of your busy holiday season for a shopping fix…
Social Shopping as a phenomena is getting more and more press as we (as marketers) start quantifying the results of what we (as shoppers) have instinctively known for awhile – personal product vouching means something. Quite a lot, in fact.
What’s also interesting is that it’s through the social-review mechanism, finally, where the internet begins to trump that “but you can’t hold it in your hand” advantage that in-store experiences offer and websites don’t. Yes, you can hold it in your hand in the store. But you can be led to a product you never would have dreamed about through social review networks such as wists.com, and you can have a tribe of commentary making you feel comfortable (or uncomfortable) about that purchase through product reviews.
Who does a great job of combining product reviews, customer-generated content and drives massive loyalty/participation and tribe-building as a result? Threadless.com - check out all the pictures users submit of themselves wearing the products they bought. Doesn’t that tell you more about the fit of that shirt than any measurement listing? AND doesn’t it make you want to be part of that group?
And check out the direction I sincerely believe the future of online shopping is headed: wists.com. Warning: you may need to save this for lunch; once you start browsing it’s hard to stop. Which is exactly the point. Christmas season is coming up, people. Time to shop. Let’s see where this social train is headed.
Read more about social shopping in this marketingvox.com article.
