SAN DIEGO, CA, September 29, 2008 - Geary Interactive, an advanced internet marketing solutions firm, today announced that it was a silver medalist and finalist for the Marketing and Interactive Excellence (MIXX) Awards. Geary was selected as a silver medalist for its work with Covad Communications, a leading national provider of integrated voice and data communications in the Search Marketing category, and was also selected as a finalist in the Business-to-Business (B2B) Marketing category. The award ceremony was held September 23, at the Crown Plaza Hotel in New York City.
The MIXX Awards honors creative campaigns that push Interactive marketing and advertising to new levels. Criteria are based on an overall evaluation of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.
"It's a great honor to be selected as a finalist with such celebrated companies as Dell and Adobe," said Andreas Roell, chief executive officer of Geary Interactive. "It's very rewarding to achieve great results for our clients. It is a testament to the hard-working teams at Geary Interactive. Our goal is to continue these successes and push the boundaries of interactive marketing."
Utilizing an integrated approach to search marketing, Geary worked with Covad to develop a multi-faceted SEM campaign that would provide a higher ROI for its budget, and would work to increase the quality of leads. At the conclusion of the campaign, Geary Interactive increased the number of qualified leads, decreased the cost of acquisition and increased the revenue generated per sale. Overall, Geary Interactive's 2007 SEM campaign maximized Covad's budget and increased its ROI from previous years.
Geary was selected alongside esteemed companies such as Adobe and Honda in the Search Marketing category and Motorola and Dell in the B2B Marketing category.
The MIXX Awards is co-produced by the Interactive Advertising Bureau (IAB) and AdWeek Media and are judged by a panel of esteemed advertising and marketing industry judges.
Geary Interactive is the leading REAL RESULTS digital marketing agency that provides nationally recognized, full service capabilities in a performance driven model. Premium services include: strategic planning, analytics, paid digital media, search engine optimization (SEO), social media marketing, creative design and Web site development. Geary has helped ROI - focused companies like WD-40 Company, MobiTV, Covad Communications and University of Phoenix exceed their goals since 2000.
As one of the West Coast's foremost independent digital agencies, Geary has been continually recognized as one of the region's fastest-growing private companies and Best Places to Work. Geary is headquartered in San Diego with locations in San Francisco, Seattle, Las Vegas and Los Angeles. For additional information, please visit www.gearyi.com or call (619)756-6700.
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