|
The caliber of creative executions can either make or break the success of a campaign. There are four things creative professionals need to keep in mind to drive conversions and sales.
Define THEN Design
Solidify and prioritize business objectives before committing a single pixel to the screen. This will ensure that every creative decision contributes to campaign goals.
The User Comes First
Advertisements should respect their audience by providing clear, relevant and actionable content with an intuitive interface.
Call to Actions (CTA)
Great CTAs are prominent within the visual hierarchy, relevant to associated content and communicate a clear benefit to clicking.
Several Roads to Salvation
Users are human with unique needs and desires, so advertising creative needs to support a variety of path scenarios or routes for users to access content.
The Proof is in the Data
Effect of Personalized Ad Copy
Personalizing ad copy has shown to significantly improve click through rates. Here is the breakdown by online spend:
For information about Geary's creative and media offerings, visit our website here.
|
