+ Embrace mobile. Not everyone needs an iPhone app, but marketers need to think about mobile. Your consumers have adopted this into their lives, and you should too. More on mobile.
+ A|B testing for creative, call-to-actions, messaging. It's not hard, and can really boost campaign performance. Learn more about your testing options.
+ Mutichannel, integrated campaigns. When print, broadcast and digital marketing work together-- not against each other--synergy is created. It's beautiful. Here's an example of integrated campaigns in action.
+ Post-click optimizations to ensure clicks you pay for support your bottom line. Don't waste money on clicks when your path-to-purchase steps don't work. Time to get your SEM in shape?
+ Landing pages designed to support campaigns. This adds continuity to user paths, which drives conversions. Doing this helps consumers go where you want. See what great creative can get you.
+ Prioritize projects. Marketers cannot to do everything. Evaluate what works and do that better. Invest in your strengths, and don't be distracted by shiny fads.
+ Cultivate quality links. We all know that links weigh heavily in search engine algorithms. Take time to build quality inbound links. You're rankings will thank you. Are your links lacking?
+ Measure your social media. Social media affects online revenue, so attach metrics to social media marketing. This way you can identify what works for you. Social media tracking options.
+ Develop personas. Think like your customers. There is a difference between what consumers want to know, and what you want to tell them. Find your sweet spot. See an example of personas in action.
+ See the forest through the trees. Don't get lost in dashboards and data. Take time to think about your marketing hollistically. Optimizations will be more obvious. Geary can help.
