| Events Calendar |
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Social Media Breakfast
San Diego, CA
October 10
iMedia Financial Marketing Summit-- New York, NY
October 21
Ad:Tech
New York, NY
November 3-6
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| Found at gearyi.com |
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So Much Cooler Online
Geary Interactive Enhances Board of Directors
Social Media as a Means of Grieving
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| Recent Articles |
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September 30, 2008
What Makes a Video Viral?
read
September 16, 2008
Online Video: Here to Stay
read
July 23, 2008
7 Deadly Myths of Behavioral Targeting
read
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| About Geary Interactive |
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Geary is an integrated, digital marketing agency that offers a full suite of services including search marketing, digital strategy, online marketing, analytics and website design.
For more information about Geary, visit us at www.gearyi.com, follow us on twitter or comment on our blog, Geary Fresh.
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Web Analytics: Finding a Focus
By Kim Howard, Analytics Manager |
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Keeping stride with emerging trends is not an easy task, so the analytics industry is constantly evolving and redefining metrics to provide decision makers with actionable insights to improve their online presence.
While every client and every brand is inherently different, standardization and agreement is needed amongst analytics practitioners and software platforms, so data can be gathered and presented in a meaningful way. The last thing an analytics team wants is to just compile a library's worth of reports that no one can use. We are getting closer to effectively translating data points so clients can use them to make well informed marketing and budgetary decisions--we just need to continue sharing ideas within the analytics community about how to make this a reality.
A Look at the Numbers:
- 74% of top performing companies track web history to improve segmentation
- 56% of these companies track for behavioral data
- 88% use geographic variables when tracking user behavior
- Source: Aberdeen Group, released September 9, 2008
For more information about Geary's web analytics service offerings, visit our website here.
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Dream Big
Geary Interactive Honored with MIXX Silver Medal and WebAward |
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Geary Interactive is proud to announce our recent award wins presented by the Interactive Advertising Bureau and the Web Marketing Association. For our work with Covad Communications, Geary Interactive received the MIXX Silver Medal for search marketing and was named a finalist in the B2B category. Other recipients in these categories include Adobe, Honda, Dell and Motorola. On the web development side, Geary received an Outstanding Website honor in the 2008 WebAward competition for our work with WD-40 Company.
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